Actual advert used
![](https://cdn.myportfolio.com/3370a4c3d90360cecc326f63e9a38e35/d6e53c368bfb30033e6c08bd_rw_600.jpg?h=08d8dead188f401ef756b7d7643e9c25)
Alternative ideas
![](https://cdn.myportfolio.com/3370a4c3d90360cecc326f63e9a38e35/5eb19682db8221ccdcc2a697_rw_600.jpg?h=a65c012ee040786fa94b5d220b040214)
![](https://cdn.myportfolio.com/3370a4c3d90360cecc326f63e9a38e35/95cc1be21f4a1e7fd17b6790_rw_600.jpg?h=5878204a6ab7f8733faddc8a47099385)
![](https://cdn.myportfolio.com/3370a4c3d90360cecc326f63e9a38e35/70463971df73a131d70511d1_rw_600.jpg?h=0d4fcd2a8e21d39b94a2d96d73d150f2)
I was asked to create an advert for Kingsmill to encourage the desire to eat toast. Toast had been voted the UKs favourite treat and they wanted to push the idea. I designed a few versions till we ended up with the final solution.